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Air Wars: Television Advertising In Election Campaigns 1952-2004![]() |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them![]() |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans![]() |
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Advertising Campaign Planning![]() |
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Fundamentals of Media Effects![]() |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising![]() |
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The Wall Street Journal on Monday examined a new trend for drugmakers marketing HIV/AIDS treatments to release ads that "tak[e] aim at rival HIV drugs, hinting at side effects and other drawbacks."
Read more...Yell, the international directories business, is set to launch a multi-million pound branding campaign tomorrow (20 August) to promote Yell.com, the online service of Yellow Pages.
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