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Truth, Lies and Advertising : The Art of Account Planning |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Special Kelsey Group Presentation: Local 2.0: The Evolution of ... - Search Engine Roundtable
Special Kelsey Group Presentation: Local 2.0: The Evolution of ... Search Engine Roundtable - After the TV campaigns, identified what specific markets were most receptive, and able to up the ad buys in those markets. ... |
PCCW rolls out Yellow Pages SMS advertising tool - Media
 Media | PCCW rolls out Yellow Pages SMS advertising tool Media, Hong Kong - “This is a web-based tool where advertisers can create and manage their campaign entirely themselves. It produces easy and secured database management for ... |
Coming soon: Ninoy the brand - ABS CBN News
 ABS CBN News | Coming soon: Ninoy the brand ABS CBN News, Philippines - “Any advertising or any successful brand campaign has a message and all the different media support it. We are very careful to put the substance behind this ... |
Ten Steps for Maximizing Local Markets - TheStreet.com
Ten Steps for Maximizing Local Markets TheStreet.com - Whether you buy an ad in the Yellow Pages or a banner ad on a local newspaper Web site, make sure you can track how many customers come from which outlet. ... |
SMBs Not Bogged Down By Economy, Plan Ad Spend Increase - MediaPost Publications
 MediaPost Publications | SMBs Not Bogged Down By Economy, Plan Ad Spend Increase MediaPost Publications, New York - The shift to online ads--including email, paid search and Internet Yellow Pages--is driven by an increased reliance on campaign performance and return on ... |
Funny girl - Ha'aretz
Funny girl Ha'aretz, Israel - ... in advertisements, like the character of Yoav Ben Halav (Yoav the Milkman), a kind of Israeli Popeye, who starred in Tnuva's advertising campaign. ... |
Yell.com to use super-rich lifestyle in brand push - mad.co.uk
Yell.com to use super-rich lifestyle in brand push mad.co.uk, UK - Helen Stevenson, UK chief marketing officer of Yell, said: “We’re really excited about bringing Yell.com to TV in its first stand-alone ad campaign. ... |