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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.46 (New) $10.53 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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Yahoo Advertising Campaign News
Google to Start Yahoo Deal by October, Schmidt Says (Update4) - Bloomberg
Google to Start Yahoo Deal by October, Schmidt Says (Update4) Bloomberg - 28 (Bloomberg) -- Google Inc., facing US Justice Department scrutiny of its advertising partnership with Yahoo! Inc., will proceed with the agreement by ... |
Have Microsoft's online ads for Live Search really worked? - BetaNews
Have Microsoft's online ads for Live Search really worked? BetaNews - Microsoft's total display ad views for June amounted to 5.5 billion, mainly because of a Web-based ad campaign for its Windows Live Search Club games and ... |
adCore™ Announces Full Yahoo! Search API Implementation - PR.com (press release)
adCore™ Announces Full Yahoo! Search API Implementation PR.com (press release), NY - Search™ Marketing for adCore™ V3.0, an online advertising technology developed for marketers to fully automate Search Engine Marketing campaigns for ... |
CONVENTION NOTEBOOK Dems ticket to head to Michigan - Detroit Free Press
CONVENTION NOTEBOOK Dems ticket to head to Michigan Detroit Free Press, United States - The favorite phrase for Michiganders in searches on Yahoo of all things presidential over the past 30 days was "Paris Hilton McCain ad," Yahoo reported ... |
Winners and losers in the rising tide of proxy wars - Sify
Winners and losers in the rising tide of proxy wars Sify, India - "It's really like a political campaign." A prime example of the communications tug of war is the Icahn-Yahoo battle. Both Icahn and Yahoo made their ... |
Yahoo! Announces New Privacy Choice for Consumers - MarketWatch
 MinnPost.com | Yahoo! Announces New Privacy Choice for Consumers MarketWatch - Users will also be able to access the opt-out through a link in the public service advertising campaign Yahoo! has been running with online ads across its ... Google Using DoubleClick Tracking Cookies Yahoo Provides Clear Opt-Out Options for Ad Targeting Yahoo expands its opt-out policy for targeted ads |
June's Top US Online Display Advertisers and Ad Publishers - Seeking Alpha
June's Top US Online Display Advertisers and Ad Publishers Seeking Alpha, NY - Yahoo (YHOO) Sites, second in total ad views with 34.7 billion (10.5% share), reached 130 million unique individuals with its ads - more people than any ... |