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Truth, Lies and Advertising : The Art of Account Planning
-By: Jon Steel
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Flash
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
-By: Peter Shankman
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Air Wars: Television Advertising In Election Campaigns 1952-2004
-By: Darrell M. West
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Multichannel Marketing: Metrics and Methods for On and Offline Success
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What Make Television Advertising Campaign Successful News

August 2008 - NPR News

Should pro-Clinton/anti-Obama protestors get a little out-of-hand during the Democratic Convention, Clinton staffers, working alongside Obama's floor organizers, plan to dispatch a 40-person "whip team". According to Politico, the group will roam the ...

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Microsoft's Turn To Seinfeld May Need Virus Protection - BusinessWeek

When Jerry Seinfeld starts appearing in Microsoft Windows ads, will the fact that he always had a Mac on his desk during the iconic TV series figure into the work created by Miami ad agency Crispin Porter + Bogusky? As reported by The Wall Street ...

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Jerry Seinfeld will man the new Windows Vista ads, sources say. - DailyTech

When Microsoft announced its new $300M USD ad campaign to counter Apple's iconic Mac Guy, PC Guy ads , reactions were mixed by generally enthusiastic. One of the most typical sentiments was -- what took Microsoft so long? Now inside reports have ...

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Please Not Biden - Slate

Why Biden Would Be Bad: There's a bit of C-SPAN tape that should surface quickly if he's named. ... Remember, it wasn't Biden's plagiarism that knocked him out of the 1988 race. It was "''I think I have a much higher I.Q. than you do.'' ... [ you got ...

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WSJ/NBC News Poll: McCain Running a Negative Campaign - Wall Street Journal

Susan Davis reports on the presidential race. By a nearly six-to-one margin, voters say Republican presidential candidate John McCain is running a negative campaign against his Democratic rival, Barack Obama , according to the latest Wall Street ...

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Major Government Report Concludes That Tobacco Marketing and Smoking ... - PR Newswire

Washington, Aug. 21 /PRNewswire-USNewswire/ -- Leaders from the federal government and the nation's public health community today announced the release of an authoritative National Cancer Institute report that reaches the government's strongest ...

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Mass Media 1991-2000 - Kommersant

Of course, the distribution of this money is very uneven. According to various estimates, 45- 55% of all advertising budgets go to television (mainly the central channels). However, $2 billion per year for the entire industry is enough to support ...

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