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Truth, Lies and Advertising : The Art of Account Planning |
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Flash |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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What Make Television Advertising Campaign Successful News
August 2008 - NPR News
Should pro-Clinton/anti-Obama protestors get a little out-of-hand during the Democratic Convention, Clinton staffers, working alongside Obama's floor organizers, plan to dispatch a 40-person "whip team". According to Politico, the group will roam the ...
Read more...Microsoft's Turn To Seinfeld May Need Virus Protection - BusinessWeek
When Jerry Seinfeld starts appearing in Microsoft Windows ads, will the fact that he always had a Mac on his desk during the iconic TV series figure into the work created by Miami ad agency Crispin Porter + Bogusky? As reported by The Wall Street ...
Read more...Jerry Seinfeld will man the new Windows Vista ads, sources say. - DailyTech
When Microsoft announced its new $300M USD ad campaign to counter Apple's iconic Mac Guy, PC Guy ads , reactions were mixed by generally enthusiastic. One of the most typical sentiments was -- what took Microsoft so long? Now inside reports have ...
Read more...Please Not Biden - Slate
Why Biden Would Be Bad: There's a bit of C-SPAN tape that should surface quickly if he's named. ... Remember, it wasn't Biden's plagiarism that knocked him out of the 1988 race. It was "''I think I have a much higher I.Q. than you do.'' ... [ you got ...
Read more...WSJ/NBC News Poll: McCain Running a Negative Campaign - Wall Street Journal
Susan Davis reports on the presidential race. By a nearly six-to-one margin, voters say Republican presidential candidate John McCain is running a negative campaign against his Democratic rival, Barack Obama , according to the latest Wall Street ...
Read more...Major Government Report Concludes That Tobacco Marketing and Smoking ... - PR Newswire
Washington, Aug. 21 /PRNewswire-USNewswire/ -- Leaders from the federal government and the nation's public health community today announced the release of an authoritative National Cancer Institute report that reaches the government's strongest ...
Read more...Mass Media 1991-2000 - Kommersant
Of course, the distribution of this money is very uneven. According to various estimates, 45- 55% of all advertising budgets go to television (mainly the central channels). However, $2 billion per year for the entire industry is enough to support ...
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