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Truth, Lies and Advertising : The Art of Account Planning |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source - Reuters
 ABC News | UPDATE 1-Microsoft enlists Seinfeld for ad campaign--source Reuters - The centerpiece of that campaign, to debut next month, is a series of television advertisements in which Seinfeld, 54, best known for his eponymous NBC ... Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple Posted by: David Kiley on August 21 Jerry Seinfeld, Burger King Ad Firm Join Microsoft's Anti-Mac Guy Ads |
Smoking in movies encourages young people to pick up the habit: report - CBC.ca
 ABC News | Smoking in movies encourages young people to pick up the habit: report CBC.ca, Canada - "The media have also been used to increase smoking cessation and reduce smoking initiation, through paid advertising campaigns and public service ... Federal Government Concludes Media and Movies Influence Youth Smoking |
Brite-Strike Tactical Illumination Products, Inc. Launches Major ... - Business Wire (press release)
Brite-Strike Tactical Illumination Products, Inc. Launches Major ... Business Wire (press release), CA - The national television campaign is scheduled to continue through the early fall months. The TV ads can be seen beginning this month on several major cable ... |
TNS' Holistic Approach Shows Olympic Game Sponsors Go for Gold in ... - MarketWatch
TNS' Holistic Approach Shows Olympic Game Sponsors Go for Gold in ... MarketWatch - Bank of America's TV campaign "hometown hopefuls" described the aspirations of ethnically-diverse athletes, linking their opportunity in America and their ... |
The challenge to convert from cable to DTH - Sify
The challenge to convert from cable to DTH Sify, India - Vikram Mehra, chief marketing officer of the company, said the ad campaign featuring Khan would go on air soon. Big TV’s Kapoor said all these DTH companies ... Reliance Comm launches DTH venture BIG TV Reliance ADA launches Big TV |
Ad Agency to Timberland: Environmental Causes Distract from Products - Media Buyer Planner
Ad Agency to Timberland: Environmental Causes Distract from Products Media Buyer Planner, MD - Timberland has never run a TV ad during such a high-profile event. It is spending $30 million on air time for its new ad campaign “Podium” and two follow-up ... |
Special Kelsey Group Presentation: Local 2.0: The Evolution of ... - Search Engine Roundtable
Special Kelsey Group Presentation: Local 2.0: The Evolution of ... Search Engine Roundtable - After the TV campaigns, identified what specific markets were most receptive, and able to up the ad buys in those markets. ... |