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The Shell Passionate Experts campaign continues to take the lead in educating motorists about the importance of fuel quality through advertising and promotions in 2008. Beginning June 30 through September 28, the 2008 campaign will feature all-new 3D images of the "gunky valves," the highlight of the enhanced, all-new point-of-purchase materials and a visual demonstration of the build-up that ...
Read more...In-your-face campaigns can make a huge splash - or backfire spectacularly
Read more...Oooh, creep-out. A faceless duo shows up at Wimbledon and sits primly, stoically.
Read more...Some might call this selling out, but they're missing the point. Not only are these partnerships smart marketing strategies, consumer brands and stars need each other in this era of new media.
Read more...IT IS 5 P.M. ON A Monday, and in Government Center, everyone but Carol Lavallee seems to be on a solo mission. Men and women in business suits yammer into cellphones without so much as a glance at anyone else on the sidewalk. Mammoth SUVs, most carrying only a driver, chug through the narrow cow-path streets. Amid all this single-mindedness, ...
Read more...This month sees the first anniversary of the launch of Archant Life's France property portal (http://www.francepropertyshop.com) - and what a staggering year it has been for all concerned.
Read more...Omniture, Inc., a leading provider of online business optimization software, today announced that the company has implemented Omniture SiteCatalyst for Yahoo! Japan to increase sales and customer satisfaction across their Yahoo! Shopping sites.
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