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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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Audi Announces New A4 Advertising Campaign (The Auto Channel)
HERNDON, Va., Aug. 27, 2008 - In a new advertising campaign launching this month for the 2009 Audi A4, Audi of America demonstrates product superiority versus the perceived leaders within the luxury automotive segment with the introduction of the entirely new Audi A4. The campaign uses television, digital and driving experience platforms to make bold and declarative claims about the advantages ...
Read more...Pure Michigan Campaign Continues to Win Top Awards (PR Newswire via Yahoo! Finance)
This week the Travel Industry Association of America honored Travel Michigan with a Mercury Award for the Best State Tourism Radio Advertising for its Pure Michigan campaign. Last year the Pure Michigan campaign won the top TIA award for Best State Tourism Advertising Campaign in addition to receiving a Mercury Award for the Best State Tourism Television Advertising.
Read more...Audi Announces New A4 Advertising Campaign (PR Newswire via Yahoo! Finance)
In a new advertising campaign launching this month for the 2009 Audi A4, Audi of America demonstrates product superiority versus the perceived leaders within the luxury automotive segment with the introduction of the entirely new Audi A4.
Read more...Hat Trick Beverages (HKBV) to Launch Multi-Media Advertising Campaign (PR Newswire via Yahoo! Finance)
Hat Trick Beverages Inc. is completing plans to launch a multi-media direct response advertising campaign that will include Television, Radio and online media. The Company will be working with Media Response, a major advertising and lead generation company based in Fort Lauderdale, Florida.
Read more...Olson turns to grassroots to fight Democrat-paid ads (Fort Bend Sun)
With a reported $1 million to be spent in television advertising by the Democratic Congressional Campaign Committee on the behalf of U.S. Rep. Nick Lampson, D-Stafford, Republican candidate Pete Olson is combating the current ads with outreach to district supporters.
Read more...High Heat: MLB, Nets Pitch $65 Million Ad Campaign (MultiChannel News)
Major League Baseball and its television partners FOX and TBS Thursday will begin running celebrity-studded ads promoting the upcoming postseason, spending a record $65 million to remind fans that “there’s only one October.”
Read more...UK Advertising Regulator Upholds Complaint Against Apple's iPhone (Cellular-News.com)
The UK's Advertising Standards Authority, an industry body has upheld a complaint against O2/Apple regarding the company's joint advertising campaign for the ubiquitous iPhone.
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