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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.46 (New) $10.53 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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Romney: McCain earned his homes; Obama didn't - Boston Globe
DENVER -- Former governor Mitt Romney, perhaps continuing his audition to be John McCain's running mate, attacked Barack Obama today for making an issue out of McCain's many homes. Speaking to reporters at a lunch sponsored by the Christian Science ...
Read more...Mass Media 1991-2000 - Kommersant
Of course, the distribution of this money is very uneven. According to various estimates, 45- 55% of all advertising budgets go to television (mainly the central channels). However, $2 billion per year for the entire industry is enough to support ...
Read more...August 2008 - Kansas City Star Blogs
Kathleen Parker’s column (8/25, Opinion, “ The only winner here was the powerful pastor ”) perfectly expressed the concerns I, and many of my friends, have experienced during this election cycle. Why, in a country based on the separation of ...
Read more...The Boom Was a Bust for Ordinary People - Common Dreams
I t begins to sound a bit naughty -- all this talk about the need to "stimulate" the economy, as if we were discussing how to make a porn film. I don't mean to trivialize our economic difficulties or the need for effective government intervention ...
Read more...INDUSTRY NEWS & PEOPLE November 2007 - Business Travel Executive
North Central BTA (NCBTA), based in Minneapolis, has named Denise Truso its president for a two-tear term (2007-2009). Truso, who is director of business development at Carlson Wagonlit Travel, says her primary goal as president is to increase ...
Read more...April 2008 - Weekly Standard
Nearly half of Democrats (48 percent) think Hillary Clinton has a better chance of beating John McCain in November — 10 percentage points higher than the 38 percent who think Barack Obama can win, according to a FOX News poll released Wednesday ...
Read more...Airlines Are Not Marketing Even If They Think They Are - BusinessWeek
I’ve been struck lately by the ‘feel good’ ads by airlines that I’ve seen. UNited has been running an update of its George Gershwin music themed spots with interesting pen-drawing animation. Delta has recently kicked off a new campaign ...
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