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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.32 (New) $21.98 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.41 (New) $10.54 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $38.21 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $99.62 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.77 (New) $16.99 (Used) |
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Search Engine Advertising Campaign News
Search Engine Marketing Dashboard Keeps You in Touch with Your Online Marketing Campaign (PRWeb)
Houston SEO Company Zephyr Salvo Launches the Search Engine Marketing Dashboard. (PRWeb Aug 27, 2008) Read the full story at http://www.prweb.com/releases/2008/08/prweb1226844.htm
Read more...Search Engine Marketing Dashboard Keeps You in Touch with Your Online Marketing Campaign (PRWeb via Yahoo! News)
Houston SEO Company Zephyr Salvo Launches the Search Engine Marketing Dashboard.
Read more...Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards (PRWeb via Yahoo! News)
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign
Read more...SearchDay: Search Engine Optimization: Back to Basics (Search Engine Watch)
Today's search engine marketing news and opinion: Search Engine Optimization: Back to Basics; SEM Success In 10 Minutes A Day; Yahoo Buzz Now Open to All Publishers; and more.
Read more...Demandbase Applies Web 2.0 Tricks to Lead Generation (E-Commerce Times)
Two-year-old Demandbase has planted its own stake in the rapidly emerging next-gen lead generation and lead conversion space with the introduction this week of Demandbase. A Software as a Service platform, Demandbase Central consists of sales and marketing applications, as well as a search, scoring and transaction engine that identifies qualified sales leads.
Read more...Efficient Frontier Increases Spend Under Management to Over $750 Million (Business Wire via Yahoo! Finance)
SUNNYVALE, Calif.----Efficient Frontier, the worldwide leader in providing search engine marketing technology and services to large advertisers and agencies, today announced that its annual search spend under management has increased to over $750 million, representing a 40% increase since Q1 2008.
Read more...Google to Start Yahoo Deal by October, Schmidt Says (Update4) (Bloomberg.com)
Aug. 28 (Bloomberg) -- Google Inc. , facing U.S. Justice Department scrutiny of its advertising partnership with Yahoo! Inc., will proceed with the agreement by early October, Chief Executive Officer Eric Schmidt said.
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