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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.46 (New) $10.53 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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Research Used In Advertising Campaign News
Flush with cash, Tories ramp up TV ad campaign - Globe and Mail
Michael Powers from Canada writes: Lets get on with it. I'm sure that the electorate will see thru all of the 'smoke and mirrors' that all Parties will throw up and elect the Party that they think will do a better job. Hopefully, some of the older ...
Read more...California Stop-Smoking Campaign Saved $86 Billion: Report - ABC News
CHICAGO (Reuters) - California's large-scale tobacco control campaign has saved $86 billion in health care costs in its first 15 years, U.S. researchers said on Monday. Revenues generated from the 1998 voter-approved anti-smoking Proposition 10 ...
Read more...The Social - CNET News
BuzzCity , a mobile networking and advertising start-up based in Singapore, announced Thursday a $10 million investment by South African media company Naspers. BuzzCity has developed a mobile social-networking product called MyGamma, but it's not ...
Read more...California stop-smoking campaign saved $86 billion - Tehran Times
CHICAGO (Reuters) -- California's large-scale tobacco control campaign has saved $86 billion in health care costs in its first 15 years, U.S. researchers said. The $86 billion reduction in health costs, based on 2004 dollars, represents about a 50 ...
Read more...CNET.com Launches New Online Experience, Making It Easier to Find ... - Forbes
SAN FRANCISCO, Aug. 28 /PRNewswire/ -- CNET (www.cnet.com), where people go to discover the latest in tech and consumer electronics, and a property of CBS Interactive, today unveiled the "New CNET," an evolution of the website that spans everything ...
Read more...Aug 24 - Aug 30 (231) - Andrewsullivan.theatlantic.com
We have just now completed the month of August, which is the cruelest month for Democrats, the month when Republicans go for the jugular, trotting out arguments — some valid, most scurrilous — that paint their Democratic rivals as weak, élite or ...
Read more...The Visionary - Egypt Today
A POLITICAL SCIENTIST by training, Mohamed Kamal has become a prominent member of the new generation of the NDP led by Gamal Mubarak. One of the primary architects of President Hosni Mubarak’s 2005 electoral campaign, the 40-year-old was born in ...
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