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Truth, Lies and Advertising : The Art of Account Planning |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Major Government Report Concludes That Tobacco Marketing and ... - Earthtimes (press release)
Major Government Report Concludes That Tobacco Marketing and ... Earthtimes (press release), UK - The media have also been used to increase smoking cessation and reduce smoking initiation, through paid advertising campaigns and public service ... |
McCain sticks rich celebrity tag on Obama in new radio spot. - Chicago Sun-Times
 BBC News | McCain sticks rich celebrity tag on Obama in new radio spot. Chicago Sun-Times, United States - Barack Obama (D-Ill.) as an empty celebrity is working for them--the McCain campaign on Wednesday unveiled a new radio spot making the point that Obama is ... John McCain 2008 Launches New Spanish Radio Ad: 'Recipe' McCain and Obama tax plans diverge on wealth McCain, Obama Ads Trade Blows On Taxes |
TNS' Holistic Approach Shows Olympic Game Sponsors Go for Gold in ... - MarketWatch
TNS' Holistic Approach Shows Olympic Game Sponsors Go for Gold in ... MarketWatch - TNS media intelligence analyzed six weeks of advertising creative messaging through the opening weekend of the Games using AdScope, its multimedia creative ... |
PerformTech Announces Launch of Radio Spots on WTOP - PR.com (press release)
PerformTech Announces Launch of Radio Spots on WTOP PR.com (press release), NY - Alexandria, VA, August 20, 2008 --(PR.com)-- The three week ad campaign is part of PerformTech’s corporate strategy to expand its presence in the defense, ... |
Seinfeld to be pitchman for Microsoft - San Jose Mercury News
Seinfeld to be pitchman for Microsoft San Jose Mercury News, USA - Seinfeld will be a key pitchman in a planned $300 million fall advertising campaign for the software giant, a person familiar with the plans confirmed to ... |
Yell embarks on multi-million pound TV campaign - Netimperative
Yell embarks on multi-million pound TV campaign Netimperative, UK - Developed by ad agency Mother, the new ad campaign aims to demonstrate the breadth and depth of businesses available on Yell.com. It breaks on August 20 and ... |
Riding on discounted rates, govt ads rule TV - Livemint
Riding on discounted rates, govt ads rule TV Livemint, India - New Delhi: Although spendings by consumer goods, telecom and automobile firms drive advertising revenues in India, it is social advertising that leads the ... |