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Presidential Campaign Advertising Television History

 



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Truth, Lies and Advertising : The Art of Account Planning
-By: Jon Steel
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Air Wars: Television Advertising In Election Campaigns 1952-2004
-By: Darrell M. West
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them
-By: Peter Shankman
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
-By: Donald Parente
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Advertising Campaign Planning
-By: Jim Avery, BRUCE H BENDINGER
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Fundamentals of Media Effects
-By: Jennings Bryant, Susan Thompson
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising
-By: Kathleen Hall Jamieson
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Presidential Campaign Advertising Television History News

Obama breaks down historic racial barrier (Richmond Times-Dispatch)

DENVER - Barack Obama claims his historic nomination Thursday as the first black candidate at the top of a major U.S. political party's presidential ticket, exhorting the nation to change exactly 45 years after civil rights leader Martin Luther King Jr. challenged Americans to embrace his "dream" of equality.

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Cable (Quietly) Introduces an Elections Channel (New York Times)

The cable industry has introduced an experimental political channel that gives advertisers a uniform way to buy time and measure the number of people watching.

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Obama fights 'Swift Boat'-style ads (MSNBC)

Sen. Barack Obama's campaign and its allies have begun an aggressive attack on an advertisement running in swing states that seeks to link him to former domestic terrorist William Ayers.

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McCain's Congratulary Ad -- A Nice Touch (Washington Post)

DENVER -- When the news broke earlier today that John McCain would launch an ad speaking directly to Barack Obama following the formal nomination of the Illinois senator, most people -- The Fix included -- assumed it would be some...

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Democrats court the Hispanic vote (Lexington Herald-Leader)

Sensing an opening because of conservatives' hardline approach to immigration, Democrats are increasing their efforts to reach Hispanic voters in key Southwest states, a move they hope will help propel Sen. Barack Obama to the White House. Republicans, however, aren't ceding the Hispanic vote. Arizona Sen. John McCain, who will accept the Republican presidential nomination next week, is also ...

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Democrats court the Hispanic vote in the Southwest (McClatchy Newspapers via Yahoo! News)

DENVER — Sensing an opening because of conservatives' hardline approach to immigration, Democrats are increasing their efforts to reach Hispanic voters in key Southwest states, a move they hope will help propel Sen. Barack Obama to the White House.

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Del. native runs Obama campaign (The News Journal)

Top political pro started during UD student days

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