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Truth, Lies and Advertising : The Art of Account Planning |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign |
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Electing FDR: The New Deal Campaign of 1932 (American Presidential Elections) |
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How to save the BBC from itself (and get its hand out of our pockets) (Daily Telegraph)
A combination of corporate imperialism and institutional self-regard stops the broadcaster seeing where its future lies, argues Jeff Randall
Read more..."Consumers are using the web to ask open ended questions for the first time" (eyefortravel.com)
Has the Australian market reached a stage where a media/advertising supported travel business model is attractive enough to support expansion plans? Tim Hughes, VP - Commercial, HotelClub , certainly believes so.
Read more...Online Video Ads: What Small Business Advertisers Need To Watch For (Search Engine Land)
According to comScore, U.S. Internet users watched 11.5 billion online videos in March, 2008. The average viewer watched nearly three hours of video online. These statistics make video an attractive means for advertisers to reach their audience, and in turn, a potential windfall for online video hosts such as YouTube and Google. So far, however, online video sites are finding that users want to ...
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