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Truth, Lies and Advertising : The Art of Account Planning |
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Obama spends less in June, saves resources - Seattle Post Intelligencer
WASHINGTON -- Barack Obama cut back on his spending in June after securing the Democratic presidential nomination, building up his cash on hand as Republican rival John McCain outspent him with a heavy dose of television advertising. Unlike McCain ...
Read more...Claire Beale on Advertising - The Independent
If you're reading this on Monday morning, the only pint on your mind probably involves caffeine. But trust me, lager is much more interesting this morning, because Carling has launched a new ad campaign and it just might point to the future of ...
Read more...Rudd kept in dark about Kevin07 campaign - News.com.au
IT was the slogan that propelled Kevin Rudd to power. But now it's emerged that the man himself knew nothing about the idea of "Kevin07". In a book to be launched this week, Christine Jackman reveals that not only did the now Prime Minister know ...
Read more...Ghosts of 1976 could help McCain - Detroit News
Looking back over the last 40 years, the presidential campaign that most closely resembles this year's is the contest between Gerald Ford and Jimmy Carter in 1976. The Republicans were the incumbent presidential party that year, as they are now, but ...
Read more...Obama's paid staff dwarfing McCain's - Boston Globe
Behind the headlines about the unprecedented success of Democrat Barack Obama's fund-raising machine lies a more prosaic truth - his campaign will need every penny of its $300 million goal to bankroll an unprecedented 50-state general election ...
Read more...Western Olympic Ads Cheerlead for China - New York Times
BEIJING — It is becoming increasingly clear which nation global corporations will be rooting for at this summer’s Olympics: China. Or at least that’s what it looks like from advertisements here. McDonald’s is running a “Cheer for China ...
Read more...Obama raises $52M in June, setting torrid new pace - AOL
WASHINGTON -Though he's raking in the cash so far, Barack Obama's decision to forgo public funds for the fall campaign means he must keep up his torrid pace _ a tall order that will tax his time, test his Internet support and require the help of ...
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