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Truth, Lies and Advertising : The Art of Account Planning |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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U.K. Brewers Try to Tap Women's Market (Beverage World)
LONDON: Trying to halt a big decline in beer sales, some brewers in the U.K. are reaching out to a largely untapped group of customers: women. Coors, the U.K. arm of Molson Coors Brewing Co., set up a unit code-named Eve this year to develop beer brands and marketing techniques appealing to women.
Read more...Miller Lite slogan gets new respect (Chicago Tribune)
The 'Great taste, less filling' tagline, a viewer favorite that was last used prominently in ads in 1991, is being revived by MillerCoors MILWAUKEE — The debate lives on.
Read more...BUSINESS EXCHANGE: Where the party at? (Eurweb)
*Are you among the 2.6 million contributors to Barack Obama’s or John McCain’s Presidential Campaigns? If not, be happy to sit on the sidelines while the real players pay the price for their place in the corridors of political power.
Read more..."Tastes great, less filling," coming back (OnMilwaukee.com)
It's only fitting that the day after the "Happy Day" cast returned to Milwaukee to dedicate a statue of The Fonz, that one of Brew City's iconic ad slogans also announces a homecoming.
Read more...Beers with more alcohol, flavor gain market share (The Pantagraph)
Tucked in a corner at the Deschutes Brewery, barrels that once aged fine wines and whiskeys are nurturing beverages that are challenging drinkers to think of beer more like wine.
Read more...Beers gone wild (Colorado Daily)
DID YOU KNOW? Colorado has been called the "Napa Valley" of beer, with more than 60 breweries that lie within in a 100-mile radius of Denver.
Read more...Extreme beers taking on wine industry (Otago Daily Times)
Tucked in a corner at the Deschutes Brewery in Oregon, barrels that once aged fine wines and whiskeys are nurturing beverages that are challenging drinkers to think of beer more like wine.
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