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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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Top director behind Microsoft Seinfeld ad? - Reseller
Michel Gondry, the innovative director of films, music videos and numerous TV commercials, is directing at least one of the TV spots starring Jerry Seinfeld touting Microsoft 's Windows operating system, according to numerous reports. Blogs in the ...
Read more...Microsoft's Answer to Apple: Jerry Seinfeld - Retail Wire
Microsoft has hired comedian Jerry Seinfeld to star alongside Microsoft chairman Bill Gates as part of a planned $300 million fall advertising campaign. The initial focus of the commercials will be to counter negative publicity around Windows Vista ...
Read more...CRH Medical Corporation Hires Hydrogen Advertising - Forbes
Fast-growing CRH Medical Corporation (CRH), the leader in the treatment of hemorrhoids and other colorectal health issues, has selected Hydrogen as its advertising and marketing partner. Hydrogen was selected by CRH based upon the agency's proven ...
Read more...Obama uses speech for high-tech outreach - FOX News
DENVER — Forgive the 75,000 people massing here at Invesco Field Thursday if their thumbs are bit weary by the time Barack Obama takes the stage for a triumphant acceptance of his presidential nomination. For hours before he makes his entrance ...
Read more...Traditional Brand Advertising is Broken. Despite Gloomy Economy, R2C ... - Forbes
With a gloomy national economic season looming, reinforced by exploding fuel prices and rising unemployment reports, it's no surprise that the advertising industry is also anticipating a season of uncertainty. Marketing professionals are experiencing ...
Read more...Google to Start Yahoo Deal by October, Schmidt Says (Update4) - Bloomberg
Aug. 28 (Bloomberg) -- Google Inc. , facing U.S. Justice Department scrutiny of its advertising partnership with Yahoo! Inc., will proceed with the agreement by early October, Chief Executive Officer Eric Schmidt said. ``We are going to move forward ...
Read more...IE 8 Beta 2 ready for download - ZDNet Blogs
Mozilla did its best to throw a spoiler into Microsoft’s Internet Explorer (IE) 8 Beta 2 launch on Wednesday. But the new Ubiquity add-in for Firefox doesn’t sound all that different from what Microsoft is doing with the version of its browser ...
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