


Truth, Lies and Advertising : The Art of Account Planning![]() |
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Air Wars: Television Advertising In Election Campaigns 1952-2004![]() |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them![]() |
| -By: Peter Shankman -Price: $10.41 (New) $10.54 (Used) |
Fundamentals of Media Effects![]() |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $38.21 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans![]() |
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Advertising Campaign Planning![]() |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising![]() |
| -By: Kathleen Hall Jamieson -Price: $17.77 (New) $16.99 (Used) |
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Thanks, but no thanks Globe and Mail, Canada - Just ask Guinness, or the Olive Garden, which has drawn the attention of a persistent Playboy Bunny The reviews for the new Guinness advertising campaign ... |
![]() Boston Globe | Job hunters get help crafting their pitch Boston Globe, United States - Coca-Cola , McDonald's , and Microsoft all solicit help from advertising executives; young job seekers can make use of them as well. ... |
MySpace The McDonalds Of Ad Serving WebProNews, KY - Comscore credits an aggressive June campaign promoting Windows Live Search for the fact that Microsoft out-advertised University of Pheonix, Experian, ... |
Wendy's Puts Double-Stack Cheeseburger On 99-Cent Menu CNNMoney.com - ... recent months - in part from competition from a resurgent McDonald's , but also from failings of its own, including off-the-mark advertising campaigns. ... |
![]() Adweek | McD's, BK Bolster Value Messages Adweek, NY - The new McDonald's advertising will run through Feb. 28. Moroch, Dallas, McDonald's agency for breakfast advertising, created the spots. ... |
![]() BBC News | McDonald's adds 4000 new UK jobs BBC News, UK - The advertising campaign will see McDonalds for the first time celebrate the McJob, highlighting the benefits of working at the fast food group. ... McDonald's creates 4000 jobs as appetite for fast food flourishes McDonald's to create 4000 McJobs as part of expansion McDonalds’ plan to recruit 4000 for UK franchise |
![]() Adweek | Steve Stoute Adweek, NY - It was there he started working with Reebok, which he helped relaunch in 2003 with a new product line and an ad campaign with Jay-Z, whose S. Carter ... |