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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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Lucozade Advertising Campaign News
Promotions defy gloom - Irish Independent
Promotions defy gloom Irish Independent, Ireland - Energy drink Lucozade, meanwhile, is spending €2m on a more traditional advertising campaign, spearheaded by a new television campaign that has just kicked ... |
Building plans - mad.co.uk
Building plans mad.co.uk, UK - Karen Potterton, marketing manager at BBC Sport, is shortly to embark on the broadcaster's first mobile ad campaign, for the Olympics. ... |
HEROES SET FOR NEW GOLDRUSH - Daily Star
HEROES SET FOR NEW GOLDRUSH Daily Star, UK - Dame Kelly Holmes, 38, did a deal with Kelloggs, decathlon star Daley Thompson, 50, flogged Lucozade and rower Sir Steve Redgrave, 46, advertised Walkers ... |
MediaCom launches mobile specialist - Brand Republic
MediaCom launches mobile specialist Brand Republic, UK - Com under managing director Stefan Bardega, is already working on campaigns for NatWest, Lucozade and T-Mobile. It will work separately from fellow WPP ... |
Focus - Sports drinks and The Olympic Games - just-drinks.com (subscription)
Focus - Sports drinks and The Olympic Games just-drinks.com (subscription), UK - Neither is there any planned by the UK's leading sports drink, Lucozade. Could this be because the brands are keeping their powder dry for the 2012 London ... |