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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.46 (New) $10.53 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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Keyword Advertising Campaign News
Sara Lee launching 'High School Musical 3' bread campaign (Daily Herald)
Sara Lee Fresh Bakery is launching an extensive marketing campaign to unite fans of Disney's "High School Musical 3: Senior Year" with Sara Lee Soft & Smooth bread products.
Read more...SearchDay: Search Engine Optimization: Back to Basics (Search Engine Watch)
Today's search engine marketing news and opinion: Search Engine Optimization: Back to Basics; SEM Success In 10 Minutes A Day; Yahoo Buzz Now Open to All Publishers; and more.
Read more...Search Advertising Tools (Search Engine Roundtable)
In order to get a leg up on the competition, successful Search Engine Marketers need to be armed with the latest tools of the trade. Join us as we explore a range of popular search engine advertising tools along with some important features you should be aware of. Whether you are looking for a free basic tool that will help you get started or a more advanced paid offering, our panel of experts ...
Read more...Covario Pioneers New Metric for Improving Performance of Paid Search Programs by Leveraging Organic Search Results at ... (Business Wire via Yahoo! Finance)
SAN DIEGO & SAN JOSE, Calif.----Covario, Inc., the leader in interactive marketing analytics, today announced that it has developed a new metric titled, “Search Synergy Score.” This metric allows Covario clients to better optimize overall search performance by maximizing the dynamics of paid and organic search programs down to the campaign and keyword level.
Read more...Search Advertising 101 (Search Engine Roundtable)
Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed. Introduction by: Rebecca Lieb , Contributing Editor, ClickZ Speakers: ...
Read more...Effective Contextual Search Management (Search Engine Roundtable)
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks and effective tactics for managing paid search in the contextual advertising arena. You'll hear from publishers delivering ads and those who manage contextual campaigns. Moderator: Gregg Stewart, SVP, Interactive, TMP Directional Marketing Speakers: David Szetela, CEO, Clix ...
Read more...Web Analytics for (SEM) Dummies Part 1: Basic Terminology and a Free Geocoding Tool (Search Engine Land)
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, Web Analytics for (SEM) Dummies Part 1: Basic Terminology, a Free Geocoding Tool and this week's free tips and tools. Click to continue reading... ...
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