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Air Wars: Television Advertising In Election Campaigns 1952-2004![]() |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them![]() |
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Fundamentals of Media Effects![]() |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising![]() |
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SPRINGFIELD, Mass., Aug. 28 /PRNewswire/ -- Massachusetts Mutual Life Insurance Company (MassMutual) today announced the launch of "Good Decisions" the next evolution in the company's brand marketing campaign that supports consumers' desire to feel ...
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