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Truth, Lies and Advertising : The Art of Account Planning |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign |
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Electing FDR: The New Deal Campaign of 1932 (American Presidential Elections) |
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Obama's paid staff dwarfing McCain's - Boston Globe
 BBC News | Obama's paid staff dwarfing McCain's Boston Globe, United States - To accomplish that, Obama's campaign is assembling what would be the largest field operation in the history of American politics. Advertising and campaign ... Obama's cache of cash; now he must keep filling it Obama's Fundraising Shows Signs Of Change DNC rides Obama coattails |
Anger on left: Obama shifts to the center - San Jose Mercury News
 ABC News | Anger on left: Obama shifts to the center San Jose Mercury News, USA - Betray Us" ad targeting Gen. David Petraeus. Some liberals seethed. Some were surprised that Obama "was acting like a politician, doing what he thinks he ... Unfair Campaigning? It Depends on Whom You Ask 7/14: Shock Value |
Web Censorship Opposition Embroils Beijing Olympics - eWeek
 Earthtimes (press release) | Web Censorship Opposition Embroils Beijing Olympics eWeek, NY - Despite a lukewarm response in Congress to his legislation aimed at banning Internet companies from cooperating with repressive governments, Rep. ... Letter From Revolution Ready to rumble, Yahoo formally sets up RP unit Efficient Frontier Releases Q2 US Search Engine Performance Report |
Ad blitz aims to inform vets about benefits - ArmyTimes.com
Ad blitz aims to inform vets about benefits ArmyTimes.com, VA - Iraq and Afghanistan Veterans of America is developing its own ad campaign that will launch in November, said Vanessa Williamson, IAVA policy director. ... |
Google's Second Quarter Disappoints - InternetNews.com
 InternetNews.com | Google's Second Quarter Disappoints InternetNews.com - He pointed especially to the company's integration of DoubleClick, which he said is gaining momentum and creating "new opportunities in display advertising ... |
ABBA mania in full swing with ‘Mamma Mia’ - MSNBC
ABBA mania in full swing with ‘Mamma Mia’ MSNBC - "Advertising for the movie is effectively advertising for ABBA." Universal's mass-appeal campaign has been lapped up by TV, where cast members have taken ... |
Yang says Yahoo launching online media campaign in proxy war - MarketWatch
 Washington Post | Yang says Yahoo launching online media campaign in proxy war MarketWatch - By Benjamin Pimentel , , ) Chief Executive Jerry Yang on Friday said the company was launching an online advertising campaign on the Web portal's homepage ... Video: Yahoo Chair Calls Latest Microsoft Bid, 'ludicro Yahoo Management: We're So Scared We're Going To Get Fired That We ... Jack Davis on the stories behind Silicon Valley’s paper trail |