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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.46 (New) $10.53 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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MassMutual Launches New Advertising Campaign, Highlighting the ... - PR Newswire
SPRINGFIELD, Mass., Aug. 28 /PRNewswire/ -- Massachusetts Mutual Life Insurance Company (MassMutual) today announced the launch of "Good Decisions" the next evolution in the company's brand marketing campaign that supports consumers' desire to feel ...
Read more...Flush with cash, Tories ramp up TV ad campaign - Globe and Mail
Michael Powers from Canada writes: Lets get on with it. I'm sure that the electorate will see thru all of the 'smoke and mirrors' that all Parties will throw up and elect the Party that they think will do a better job. Hopefully, some of the older ...
Read more...Obama uses speech for high-tech outreach - FOX News
DENVER — Forgive the 75,000 people massing here at Invesco Field Thursday if their thumbs are bit weary by the time Barack Obama takes the stage for a triumphant acceptance of his presidential nomination. For hours before he makes his entrance ...
Read more...And a pile of fries for every plate - Globe and Mail
McCain Foods Ltd. , the world's largest maker of French fries, is wading into the U.S. Presidential election, shedding its normally cautious advertising approach for some timely political satire. At a time when advertisers usually try to avoid ...
Read more...The Social - CNET News
BuzzCity , a mobile networking and advertising start-up based in Singapore, announced Thursday a $10 million investment by South African media company Naspers. BuzzCity has developed a mobile social-networking product called MyGamma, but it's not ...
Read more...McCain Seems To Have Obama Beat in One Arena - Wall Street Journal
So-called ambush ads are typically reserved for Web-savvy marketers such as General Motors and AT&T. The newest believer: a 71-year-old presidential candidate. Sen. Barack Obama appears to many people to be running a far more tech-wise campaign than ...
Read more...Plouffe Whistles Plus: Obama's failed fight-back - Slate
Effective day for Dems. 1) Bill Clinton outlined a simple, substantive framework for the election. As James Taranto noted, he built a stronger case for Obama than Hillary did--an inversion of how the two Clintons are said to actually feel about the ...
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