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Truth, Lies and Advertising : The Art of Account Planning |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Editor's View - New Media Age
It's a shame that ad-funded video content provider Rhythm New Media (RNM) has fled the UK for the safety of its US base. The company has withdrawn from the UK despite having secured solid deals with a range of operators and content providers that ...
Read more...Be One Of The First to Learn Who Obama's Picked for VP - Wired
To keep up with the online torrent of chatter, speculation and argument over Barack Obama's pending announcement of a vice presidential candidate, we've created the "Obama VP Watch" widget, which will sit on the right hand side of the blog for the ...
Read more...MPAA Helped Cops Nab Hundreds of Movie Pirates - Wired
The Motion Picture Association of America announced Monday the arrest of 461 alleged movie pirates – 56 caught using a camcorder in a theater – during a three-month period ending in July. The announcement, which also said 1,000 optical disc ...
Read more...Exponential(TM) Identifies Top Online Advertising Trends For 2008 - PR Newswire
Leading Online Ad Network Sees Shifts in Innovation, Technology, Creativity and Measurement EMERYVILLE, Calif., Nov. 15 /PRNewswire/ -- Exponential(TM) Interactive, Inc., the technology-driven media services company that delivers innovative products ...
Read more...An Open Letter to CEOs of Social-Network Sites: Get a Relationship ... - Advertising Age
今回、tmc 製品が搭載される、車載用デジタルチューナー「dtm400」は12セグ（フルセグ）放送が受信困難になった場合、ワンセグに自動切替する機能をもった製品で、高層ビルの多い市街地や中継地から離れた郊外でも、シームレスに地上デジタル放送が視聴 ...
Read more...Archive for Kate Kaye - ClickZ
Newspaper ad network is purchased by Centro, a firm that manages local online media buys for national advertisers and agencies. Aug 14, 2008 ISPs Respond to House Inquiry, Detail NebuAd Trials Allowing opt-outs didn't significantly reduce user ...
Read more...Study reveals events work harder for marketing dollars - EXPOweb
Event marketing continues to play an important role in the overall marketing mix, according to EventView, a study examining the attitudes, perceptions and budget realities of senior marketing executives compiled by the George P. Johnson Co . and ...
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