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Truth, Lies and Advertising : The Art of Account Planning |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Flash |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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CPX Interactive Online PSA Picked Up by Time Warner Cable - MarketWatch
CPX Interactive Online PSA Picked Up by Time Warner Cable MarketWatch - "This is a great opportunity to be involved with this important campaign and we are pleased to be one of the sponsors." As a progressive online ad network ... |
Major Government Report Concludes That Tobacco Marketing and ... - PR Newswire (press release)
Major Government Report Concludes That Tobacco Marketing and ... PR Newswire (press release), NY - The media have also been used to increase smoking cessation and reduce smoking initiation, through paid advertising campaigns and public service ... |
Planned Parenthood Launches New Ad Campaign - Emailwire
Planned Parenthood Launches New Ad Campaign Emailwire - ... by our detractors – thus the campaign” In addition to the newspaper ads, the organization has launched a new, interactive Web site www.theawordohio.com. ... |
MIXX 2008 Attracts Influential Lineup of Speakers, to Explore ... - MarketWatch
MIXX 2008 Attracts Influential Lineup of Speakers, to Explore ... MarketWatch - Founded in 1996, the Interactive Advertising Bureau ( www.iab.net) represents over 375 leading interactive companies that actively engage in and support the ... Break Media and Panache Reveal Effectiveness of IAB's vVdeo Formats |
Ad Value Ratio: The New Metric System - Adweek
Ad Value Ratio: The New Metric System Adweek, NY - Ad campaigns can be measured on a rolling basis, month to month to month. It also provides a basis for comparing campaigns. How did this year's campaign ... |
CORRECTING and REPLACING Covario Pioneers New Algorithm for ... - MarketWatch
CORRECTING and REPLACING Covario Pioneers New Algorithm for ... MarketWatch - ... we're excited to see the company leverage its powerful analytics platform capabilities to help advertisers manage interactive advertising with full ... |
Can Jerry Seinfeld sell you Vista? - Mississauga
 Mississauga | Can Jerry Seinfeld sell you Vista? Mississauga, Canada - Microsoft and pc`s in general have taken a beating from Apple in the advertising world, but the corporation is fighting back with their Mojave campaign and ... |