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Create An Advertising Campaign
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Barnardos 2003 2003 Advertising Campaign
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Truth, Lies and Advertising : The Art of Account Planning |
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Flash |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Yell embarks on multi-million pound TV campaign (Netimperative)
Yell.com is launching a new multi-million pound advertising campaign.
Read more...G Advertising: Think It... Create It... Distribute It... (Marketwire via Yahoo! Finance)
There are three parts to any advertising strategy. Pre-production, production, and distribution (distribute it). This tri-pod of elements works only if all three legs are developed properly. Without any of these three items an advertising strategy will fail. Normally the most expensive part of the three legs is the distribution, because of its repetitive nature. G Advertising uses its new ...
Read more...Small Businesses, Conversion Rates, and Online Video: A Good Mix? (Search Engine Land)
Can using online video adverting get your small business to quintuple traditional search engine marketing conversion rates? How about increase them sixteen-fold? While it would be irresponsible for anyone to promise results like these, there are some very interesting early indications in the marketplace about the benefits that integrating effective online video advertising can have on a ...
Read more...How to Create Buzz for Your Business (New York Times)
Getting people to talk about, and talk up, your business is the kind of publicity money can't buy.
Read more...Ad watch: An analysis of recent campaign advertising (Billings Gazette)
Editor's note: This is first Ad Watch of this Montana political campaign by the Gazette State Bureau. Reporters will scrutinize advertising by candidates and political campaigns for truth and accuracy.
Read more...Art Buyers Share Their Favorite Print And Online Sources (PDNonline)
Photographers seeking to make the leap from editorial work to advertising know how important it is to get their work seen by prominent art buyers. The question is, how to do that most effectively? In other words, where do art buyers go to see new photographers’ work?
Read more...MacDailyNews - Where Mac news comes first (Mac Daily News)
"Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld," Suzanne Vranica and Robert A. Guth report for The Wall Street Journal.
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