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Truth, Lies and Advertising : The Art of Account Planning |
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Flash |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Effective Contextual Search Management (Search Engine Roundtable)
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks and effective tactics for managing paid search in the contextual advertising arena. You'll hear from publishers delivering ads and those who manage contextual campaigns. Moderator: Gregg Stewart, SVP, Interactive, TMP Directional Marketing Speakers: David Szetela, CEO, Clix ...
Read more...Small Businesses, Conversion Rates, and Online Video: A Good Mix? (Search Engine Land)
Can using online video adverting get your small business to quintuple traditional search engine marketing conversion rates? How about increase them sixteen-fold? While it would be irresponsible for anyone to promise results like these, there are some very interesting early indications in the marketplace about the benefits that integrating effective online video advertising can have on a ...
Read more...Olympic handover to mark launch of £4m ad campaign for London 2012 (Guardian Unlimited)
Visit London is launching a £4m global ad campaign ahead of the Olympic handover this weekend to promote the capital as a tourist destination in the run-up to the 2012 Games. By Mark Sweney
Read more...TNS' Holistic Approach Shows Olympic Game Sponsors Go for Gold in Beijing (Centre Daily Times)
As the Olympic Games come to a close, TNS Custom and TNS media combined their extensive research surrounding advertising during the Beijing Olympic Games. The research mainly focuses on six top advertisers picked from worldwide and US sponsors of the Games: AT&T, Bank of America, Coca-Cola, Lenovo, McDonald's and VISA.
Read more...Cigarettes in movies seen to cause teen smoking (Reuters via Yahoo! News)
Tobacco promotions and depictions of smoking in movies cause teenagers to start smoking, according to a sweeping report on tobacco in the media released on Thursday.
Read more...Ten Steps for Maximizing Local Markets (TheStreet.com)
Experts offer advice on getting the most out of your local marketing campaign.
Read more...Internet Marketing Company Cybertegic Offers Different Ecommerce Solution Platforms for All Business Types (PRWeb via Yahoo! News)
Internet Marketing company Cybertegic now provides different Ecommerce solution Platforms for all types of businesses, small or large, new or old. A combination of Cybertegic's expertise in Ecommerce Solution, Ecommerce web site design, and internet marketing services would make any business get noticed in the vast online battleground.
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