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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.46 (New) $10.53 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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In a switch, McCain to Obama: 'Well done' - Miami Herald
DENVER -- In a brief break from a fierce advertising war, Republican presidential candidate John McCain will air a one-evening-only ad with a simple message for Barack Obama: "Job well done." The ad will air before, during and after Obama's ...
Read more...Good Seats Are Still Available - CBS News
(Political Animal) GOOD SEATS ARE STILL AVAILABLE.... There are competing reports on when, exactly, the McCain campaign is going to announce its running mate, with some rumors the news could come tonight. (Obama communications chief Dan Pfeiffer ...
Read more...Tampico Launches Campaign Focused on Variety - Forbes
CHICAGO, Aug. 27 /PRNewswire/ -- Tampico Beverages, the number one selling refrigerated fruit drink in groceries across the U.S., this past month has launched "Discover your Tampico" campaign. The campaign rolls out in Chicago with outdoor billboards ...
Read more...Plouffe Whistles Plus: Obama's failed fight-back - Slate
Effective day for Dems. 1) Bill Clinton outlined a simple, substantive framework for the election. As James Taranto noted, he built a stronger case for Obama than Hillary did--an inversion of how the two Clintons are said to actually feel about the ...
Read more...Google to Start Yahoo Deal by October, Schmidt Says (Update4) - Bloomberg
Aug. 28 (Bloomberg) -- Google Inc. , facing U.S. Justice Department scrutiny of its advertising partnership with Yahoo! Inc., will proceed with the agreement by early October, Chief Executive Officer Eric Schmidt said. ``We are going to move forward ...
Read more...Sara Lee Dances with Disney's "High School Musical 3: Senior Year" in ... - MSN MoneyCentral
Sara Lee Fresh Bakery, the maker of the best-selling bread in the country, is launching an extensive marketing campaign to unite fans of Disney ’ s “ High School Musical 3: Senior Year ” with Sara Lee Soft & Smooth ™ bread products. The film ...
Read more...Mobile advertising: Better measurement leads to new opportunities - Venturebeat.com
This is the first of a series of posts on Mobile Advertising, coordinated by mobile freelancer Matthäus Krzykowski. At our Mobilebeat conference we identified Mobile Advertising as one of the hot segments in the industry. In private conversations ...
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