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Truth, Lies and Advertising : The Art of Account Planning |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Kid In Space
- Watch as this kid gets launched into space
-- http://www.break.com/
Planning Your Retirement Fund?
- Check Out What Our Experts Have to Say About Managing Your Money. Join Our Social Network For Baby Boomers and Discuss it Today.
-- http://www.boomj.com/
Make a Hot Girl Laugh!
- Click here to see the funniest vids on the net. This vid also has hot girls. Can't beat that combo!
-- http://www.comedy.com/
Luxury Reviews and Trends
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-- http://www.justluxe.com/
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Fast Moving Consumer Goods Advertising Campaign News
U.S. Consumers Trade Down As Economic Angst Grows (WallStreet Journal via Yahoo! Finance)
Discount stores saw sales jump nearly 6% last month as U.S. shoppers are trading down to store brands. Trading down is a common reaction to economic ills, but this time the change has come unusually fast.
Read more...Finance and Commerce is the must-read and must-use business resource. (Finance and Commerce)
Spurred by economic worries, American shoppers have quickly decided that cheaper is better. They are trading down to store brands from fancy labels, to small cars from SUVs, and to deep-discounters from full-service stores.
Read more...South Africa: Mobile Social Networks are New Advertising Medium (AllAfrica.com)
A MXIT subscriber frantically punches some text before sending a message to a friend, who replies obligingly. Another acquaintance, chipping in on the conversation, introduces a new friend to the two buddies.
Read more...Robert McChesney's The Political Economy of Media (Part II) (Baltimore Chronicle & Sentinel)
McChesney's book is a compilation of his best political economy of media work in the past two decades. It contains 23 separate offerings under three topic headings. In them he covers "enduring issues" and "emerging dilemmas."
Read more...For Rs 50 lakh, Railways to give Prayagraj Express a new name for three years (IE via Yahoo! India News)
The elite train of Allahabad Division of the North Central Railway (NCR), Prayagraj Express, will soon get a new name.
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