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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.46 (New) $10.53 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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Failed Advertising Campaign News
In the Clinton-Obama Race, It?s the Pollster vs. the Ad Man (New York Times)
Referring to Hillary Clinton and Barack Obama?s chief campaign strategists generically as ?consultants? obscures important differences in how they got to where they are.
Read more...Urban Redevelopment boss Pat Ford resigns (Pittsburgh Post-Gazette)
Urban Redevelopment Authority Executive Director Pat Ford issued a strongly worded resignation letter today, alleging a ???culture of deception and corruption??? and saying he will no longer ???support the actions of what I believe to be a failed administration??? nor seek to ???return to a position where I will again be forced to serve as a scapegoat for the inappropriate affairs and activities ...
Read more...URA chief lambastes mayor upon resigning (Pittsburgh Post-Gazette)
Pittsburgh's "development czar" gave up that throne yesterday, but Pat Ford didn't go down easy, firing rhetorical bullets at the administration he served. Mr. ...
Read more...Disharmony at iTunes (Independent)
Five billion and counting fast. That is how many songs have been downloaded since Apple's iTunes music store flung open its digital doors in 2003, putting more than 8 million individual tracks within a click and a dollar of anyone with a computer. It is a phenomenal success. More than two-thirds of all paid-for downloads are bought from iTunes, and the store is now the biggest music retailer in ...
Read more...Apple misled iPhone users over internet capability (Independent)
The iPhone, the latest must-have gadget from Apple, fails to give users complete access to the internet, the Advertising Standards Authority (ASA) rules today.
Read more...Channel Five profits fall to zero (icWales)
THE capture of daytime soap Neighbours and the hiring of newsreader Natasha Kaplinsky failed to prevent a slide in half-year profits at Five yesterday.
Read more...MEPs urged to vote for more car fuel efficiency (theParliament.com)
A new poll indicates most EU citizens believe that making manufacturers produce cleaner cars is the best way to bring down climate changing emissions from cars.
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