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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.09 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $32.71 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.47 (New) $10.54 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $17.33 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $14.95 (New) $17.09 (Used) |
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Example Advertising Campaign News
McCain Seems To Have Obama Beat in One Arena - Wall Street Journal
 Washington Post | McCain Seems To Have Obama Beat in One Arena Wall Street Journal - The McCain campaign's search-advertising campaign is vastly bigger than its opponent's. In July, the McCain campaign had 15.1 million sponsored link ... Video: Clinton exposes doubts over Obama Biden, Clinton To Take The Fight To McCain Obama gains Joe-mentum? |
Ad Blitz Has Stern Message for County's Many Truants - Washington Post
Ad Blitz Has Stern Message for County's Many Truants Washington Post, United States - The public relations campaign, which asks adults to call police if they see students out of class during school hours, takes aim at what school board member ... |
Olympics proved golden for sponsoring companies MARKETING MONITOR - TheChronicleHerald.ca
Olympics proved golden for sponsoring companies MARKETING MONITOR TheChronicleHerald.ca, Canada - Bell’s new campaign, for example. Coke’s too, because it was about the Olympics but its relevance was to the audience and not the athletes. ... |
New National TV Ad Calls for Hot Dog Ban in Schools - MarketWatch
New National TV Ad Calls for Hot Dog Ban in Schools MarketWatch - All breakfasts offered in Minneapolis elementary, middle, and high schools, for example, contain sausage and other processed meats. ... |
Vestas Launches $100 Million Consumer Ad Campaign In US - CNNMoney.com
Vestas Launches $100 Million Consumer Ad Campaign In US CNNMoney.com - The ad campaign is then also about promoting Vestas and wind energy industry as an employer. The growing industry is short of skilled labor, whether to run ... |
Tampico Launches Campaign Focused on Variety - MarketWatch
Tampico Launches Campaign Focused on Variety MarketWatch - The campaign rolls out in Chicago with outdoor billboards, mobile advertising, radio, print and guerilla sampling. The "Discover your Tampico" campaign, ... |
Washington Post National Political Reporter - Washington Post
 BBC News | Washington Post National Political Reporter Washington Post, United States - The ad, financed with a $2.9 million donation from Texas billionaire Harold Simmons, a fundraising bundler for Sen. John McCain's Republican campaign, ... Video: Clinton Says Obama's Ready 8/27: Did Hillary's Speech Work? Obama-Clinton Rivalry Dominating Coverage Of Convention |