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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Can Jerry Seinfeld improve Microsoft's brand equity? - BloggingStocks
Can Jerry Seinfeld improve Microsoft's brand equity? BloggingStocks - It seems Microsoft is feeling a bit blah about its brand equity, so it's looking to initiate a hip advertising campaign that will tout the company's image ... |
/ CORRECTION - BrightRoll Announces Online Advertising Industry's ... - MarketWatch
/ CORRECTION - BrightRoll Announces Online Advertising Industry's ... MarketWatch - The $1M pre-roll buy -- the first of its size reported in the online video advertising industry -- was executed mostly within one month on a portfolio of ... |
SearchIgnite Releases Next Generation of Media Optimization Technology - Business Wire (press release)
SearchIgnite Releases Next Generation of Media Optimization Technology Business Wire (press release), CA - “We have seen dramatic improvements in the performance of our paid search campaigns since we began using SearchIgnite,” said Andy Haynes of LM&O Advertising ... |
AKQA on Its Post-Olympics Plans - Adweek
 Adweek | AKQA on Its Post-Olympics Plans Adweek, NY - Meanwhile, AKQA is dealing with the loss of two key executives: president of interactive marketing Andrew O'Dell and San Francisco executive creative ... |
So, what misery does your pension pay for? - Scotsman
So, what misery does your pension pay for? Scotsman, United Kingdom - Protesters managed to attract the support of many in the creative and advertising industry who gave their time free of charge to produce glossy hard-hitting ... |
Advertising firm bets that small can score big - Minneapolis Star Tribune
Advertising firm bets that small can score big Minneapolis Star Tribune, MN - While mono was developing the "Sesame Street" campaign, advertising holding company MDC Partners offered an investment in the fledgling agency. ... |
Have You Seen Me Yet? - US-China Today
 US-China Today | Have You Seen Me Yet? US-China Today, CA - "In the ‘One Year to Go' until theOlympics in Beijing, there was a huge outdoor advertising campaign where literally almost every bus stop in Beijing had ... |