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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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Plus: Obama's failed fight-back - Slate
Effective day for Dems. 1) Bill Clinton outlined a simple, substantive framework for the election. As James Taranto noted, he built a stronger case for Obama than Hillary did--an inversion of how the two Clintons are said to actually feel about the ...
Read more...Samsung Puts Fans at the Center of Its NFL "How I See It" HDTV ... - Forbes
Samsung Electronics America Inc., the market leader in HDTVs and the Official HDTV of the NFL, has turned the screen around and created an integrated marketing campaign that's all about the fans of America's favorite sport - allowing them to share ...
Read more...Online HR recruitment advertising SIMPLY gets better!! - Online Recruitment
SimplyHRJobs.co.uk is celebrating a successful, grounding two years and is proving to be a highly cost-effective recruitment channel to its clients. The site attracts over 23,000 monthly unique visitors and has seen a 94% increase in applications ...
Read more...Plouffe Whistles Plus: Obama's failed fight-back - Slate
On the record Time coffee featuring Obama campaign manager David Plouffe: Plouffe argued for paying less attention to the ups and downs of the polls because a) Obama would beat McCain on turnout and b) swing voters would probably break one way or ...
Read more...Skico, Snowmass team for one-two advertising punch - Aspen Times
The Skico is running ads in the major ski and snowboard publications that show the steps its front-line employees have taken to help preserve the environment. An ad currently running in the September edition of SKI Magazine shows Aspen Highlands ski ...
Read more...Mid-Tier Retailers Try New Brands On for Size - Washington Post
JCPenney new Fabulosity brand is one of the department store's six new brands that debuted this summer. (Courtesy Jcpenney) This back-to-school season will go down as the Battle of the Brands. Kohl's launched six new lines of clothing this summer ...
Read more...Bharti AXA launches ad campaign ‘Kyon Nahi!’ - Indian Television
MUMBAI: Bharti AXA Investment Managers, an asset management company within the AXA Group, has unveiled its new advertising campaign, ‘Kyon Nahi!’, with an aim to educate consumers about its “relevant” investment solutions. The campaign has ...
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