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Truth, Lies and Advertising : The Art of Account Planning |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign |
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-- http://www.break.com/
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-- http://www.boomj.com/
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Chevrolet Advertising Campaign News
Mudd Advertising Announces New Media Campaign Tracking Portal; Enables Auto Dealers to Effectively Track Advertising (PRWeb via Yahoo! News)
Mudd Advertising (www.mudd.com) today announced the launch of AdTracks, a new media campaign tracking portal for its auto dealer clients. AdTracks gives dealerships the ability to track, measure and analyze all aspects of their advertising and is accessible via the Internet from anywhere in the world, at any time of day.
Read more...McCain backer resigns after .whiners' comment (Lexington Herald-Leader)
NEW YORK . Former Texas Sen. Phil Gramm resigned Friday from his role as GOP presidential candidate John McCain's campaign co-chairman, hoping to quiet the uproar that followed his comments that the United States had become a .nation of whiners. whose constant complaints about the U.S. economy show they are in a .mental recession.. Gramm, a past presidential candidate, made the ...
Read more...Vehicle ads shift gears, reflect buyers' concerns (Belleville News-Democrat)
This year's historic sales slump in the automotive industry, combined with record high fuel prices, has caused the automotive industry to cut advertising spending and to shift a greater percentage of advertising dollars toward smaller vehicles.
Read more...CENTRAL NY BUSINESS NEWS (The Post-Standard)
• FDIC insures bank accounts How safe is your cash? It was a scary sight: More than 100 customers of IndyMac Bancorp in California lining up to withdraw their money because of worries that the bank, hit hard by losses in the mortgage market and recently taken over by regulators, was about to fail.
Read more...CENTRAL NY BUSINESS NEWS (The Post-Standard)
• Center of Excellence, bank win state grants Empire State Development Corp., the state's economic development arm, is giving the Syracuse Center of Excellence in Energy Systems $1.18 million to assist it with operating expenses.
Read more...SA niche car maker challenges the 'Big Boys' (Independent Online)
They're fast, they're unusual and they're popping up all over the world. MARK PIESING reports on the rise of the niche sports car, including one from South Africa.
Read more...CENTRAL NY BUSINESS NEWS (The Post-Standard)
• Analyst: CNY in Recession The Syracuse area grew 600 jobs in June, but a continuing rise in the unemployment rate prompted a state official Thursday to declare that the area has entered a general recession.
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