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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.46 (New) $10.53 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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Carlsberg Advertising Campaign News
Controversy erupts over Carlsberg promotion (Publican)
Carlsberg could be facing a mass boycott by Liverpool pubs and football fans over a controversial giveaway promotion in The Sun newspaper.
Read more...'Probably' the biggest free pint giveaway ever (Publican)
Carlsberg is offering drinkers a free pint in 13,000 pubs on the August Bank Holiday weekend in what it claims is one of the biggest ever free pint giveaways in the on-trade ever.
Read more...Ad or arthouse (BBC News)
Would you see a film that started as a Eurostar short?
Read more...Got Talent contestant's pooch may bag multi-million-pound ad deal (New Kerala)
London, Aug 4 : Brewing company Carlsberg is desperate to sign Britain's Got Talent contestant Kate Nicholas's pet pooch, named Gin, for their million dollar ad campaign.
Read more...Got Talent contestant's pooch may bag million-pound ad deal (The Economic Times)
Brewing company Carlsberg is desperate to sign Britain's Got Talent contestant Kate Nicholas's pet pooch, named Gin, for their million dollar ad campaign.
Read more...