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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $32.71 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $14.95 (New) $17.09 (Used) |
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PSPs replace paper for lager-fuelled ad agency - Techradar.com
The paperless office moves a step further towards, well, we're not sure what final destination, as 50 Stella Artois-branded PlayStation PSPs have done the hard work for an advertising campaign. Australian ad agency Rivet Australia used the branded ...
Read more...Mid-Tier Retailers Try New Brands On for Size - Washington Post
JCPenney new Fabulosity brand is one of the department store's six new brands that debuted this summer. (Courtesy Jcpenney) This back-to-school season will go down as the Battle of the Brands. Kohl's launched six new lines of clothing this summer ...
Read more...Justin Timberlake is William Rast - Marie Claire
The Sexyback singer adopts the ficticious role of Rast, a 'complex modern day hero,' for a series of short films promoting the premium denim and lifestyle brand's autumn/winter collection. In the short films, Timberlake stars alongside model Erin ...
Read more...Dopod denies culpability in photo fury - Interfax Information Agency China
Shanghai. August 27. INTERFAX-CHINA - Dopod Communication Corp. claims no wrongdoing in the dispute over its use of a photo of Chinese model and popular blogger Liu Yijun in an advertising campaign, a spokesman from Dopod told Interfax on Aug. 27 ...
Read more...Brazilian airline TAM selects Orlando - Orlando Sentinel
The busiest airline in Brazil announced Wednesday it will begin nonstop flights to and from Orlando International Airport this fall -- the airport's first nonstop service to South America in more than seven years. TAM Linhas Aereas S.A. said it will ...
Read more...Diageo boosted by Guinness growth - yorkshirepost
DIAGEO today said high-profile advertising helped Guinness to outperform the UK market, as the drinks firm delivered underlying profits growth of 9 per cent. The maker of Johnnie Walker whisky and Smirnoff vodka said sales of Latin American scotch ...
Read more...Turkey drops 'new' from currency - Turkish Daily News
After shredding the world's most devalued money in 2005 by dropping six zeros, Turkey is to complete the currency carving by dropping “new” from its name and reverting to “Turkish Lira.” “The new currency will start circulating Jan. 1, 2009 ...
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