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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $32.71 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $14.95 (New) $17.09 (Used) |
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Aspen advertising activism again (Vail Daily)
The Aspen Skiing Co. is running ads in the major ski and snowboard publications touting its employees environmental efforts. ASPEN, Colorado — The Aspen Skiing Co. will buck the ski industry trend again this year and go with an advertising campaign that touts political activism rather than powder.
Read more...Skico, Snowmass team for one-two advertising punch (The Aspen Times)
ASPEN - The Aspen Skiing Co. will buck the ski industry trend again this year and go with an advertising campaign that touts political activism rather than powder.
Read more...Real beauty of local woman will shine through magazine photos (Guelph Mercury)
Tania Framst went looking for coupons on a website and ended up modelling in a professional photo shoot. Framst, a local stay-at-home mom, will be featured in Shine magazine, part of Dove's advertising campaign that uses "real" women, who aren't professional models, in its ads.
Read more...Hallmark Magazine uses greeting cards to attract media agencies (International Herald Tribune)
An American magazine is giving new meaning to the term business cards, sending special greeting cards to the decision makers at media agencies
Read more...Rioja marketing body to launch campaign (Mad.co.uk)
Wines from Rioja, the wine marketing body which represents Rioja producers in the U.K, is set to launch a multimedia marketing campaign aimed at changing the positioning of the wine.
Read more...Thinking of You (Especially the Media Buyers) (New York Times)
Hallmark Magazine has started to send special greeting cards to the decision makers at media agencies to encourage them to buy advertising pages for their clients.
Read more...Sununu ads seek to distance himself in race (The Nashua Telegraph)
CONCORD -- The television advertising campaign of U.S. Sen. John E. Sununu began Tuesday with an upbeat commercial stressing his youth and accomplishments during the first term. "He's younger, faster, quicker . . ." the Sununu ad announcer begins. ... - By KEVIN LANDRIGAN Staff Writer
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