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Truth, Lies and Advertising : The Art of Account Planning |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign |
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Electing FDR: The New Deal Campaign of 1932 (American Presidential Elections) |
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Rudd government says it didn't hide carbon paper release - News.com.au
The Federal Government denies trying to hide its emissions trading paper behind the Pope's visit. The paper was released last Wednesday, when much of the country was focusing on Pope Benedict XVI's historic visit to Sydney. The carbon emissions paper ...
Read more...Money, ads give health care top political billing - Associated Press
WASHINGTON (AP) -- Health care is returning as a campaign issue, with special interest and advocacy groups preparing to spend at least $60 million to push politicians to embrace universal access to medical coverage. The efforts, one by a coalition of ...
Read more...States lag in push to curb smoking - Inrich.com
The cost of smoking-related diseases was the main reason state governments sued the nation's top cigarette companies in 1998, which led to the $206 billion, 25-year legal settlement. In the past 10 years, states have used the settlement money to plug ...
Read more...Virgin's sickie ad axed after just 29 minutes - News.com.au
VIRGIN Blue has been left red-faced after being forced to scrap an advertising campaign which urged people to "chuck a sickie" and jet off on holidays. The controversial online "chuck-a-sickie sale" campaign urged frequent flyers to take time off ...
Read more...Politics & Elections Politics & Elections - Town Hall
Barack Obama cut back on his spending in June after securing the Democratic presidential nomination, building up his cash on hand as Republican rival John McCain outspent him with a heavy dose of television advertising.... Obama: Step up effort ...
Read more...The Writing’s on the Wall - Egypt Today
Bebawey says he personally funded the signs and is justified in doing so by Article 47 of the Constitution. That article, he says, states it’s the citizen’s right to express his opinion using all instruments of expression, verbal, written and ...
Read more...No one looks good in ad campaign foul-up - Island Packet Online
The losers are many in the flap over a London ad campaign touting South Carolina as a tourism destination for gays. South Carolina tourism officials refused to pay for the state's share of the campaign, which critics said pushed a social and ...
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