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Truth, Lies and Advertising : The Art of Account Planning |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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Critique: Seinfeld's a 'Funny' Choice for Microsoft - Adweek
 Adweek | Critique: Seinfeld's a 'Funny' Choice for Microsoft Adweek, NY - Their shop promotes Burger King. That would have to be a Whopper Junior Junior, please, no fries.) The agency's spokesperson said the book was real and ... |
McD's, BK Bolster Value Message - Brandweek Magazine
McD's, BK Bolster Value Message Brandweek Magazine, NY - Burger King doled out $257.3 million. The recent spate of value advertising is indicative of what is to come, Paul said. "You'll continue to see a lot of ... |
Jerry Seinfeld, Burger King Ad Firm Join Microsoft's Anti-Mac Guy Ads - DailyTech
 ABC News | Jerry Seinfeld, Burger King Ad Firm Join Microsoft's Anti-Mac Guy Ads DailyTech, IL - The advertising firm developing the ads is Crispin Porter + Bogusky, a Miami-based ad shop which helped turn around Burger King's fortunes. ... Vista's image problem personified Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple Jerry Seinfeld To Join Microsoft’s USD300 Million Ad Campaign |
Despite Rising Costs, Burger King Adds to Value Menu - AdAge.com (subscription)
 AdAge.com (subscription) | Despite Rising Costs, Burger King Adds to Value Menu AdAge.com (subscription) - "The new campaign showcases the additions to the BK Value Menu and emphasizes value with Burger King Corp.'s signature irreverent humor. ... |
Microsoft's Answer to Apple: Jerry Seinfeld - RetailWire (subscription)
 RetailWire (subscription) | Microsoft's Answer to Apple: Jerry Seinfeld RetailWire (subscription), NJ - ... producing the spots - Crispin Porter and Bogusky - is known for creating commercials appealing to young males, particularly in Burger King campaigns. ... |
Ad Man's Diet Book: Hoax, Or Just Bad Idea? - Gawker
 Gawker | Ad Man's Diet Book: Hoax, Or Just Bad Idea? Gawker, NY - When Alex Bogusky, the ad guru for Burger King and Domino's Pizza (among others), announced last week that he is publishing a diet book, ... |
Insider Trading - Miami Daily Business Review
 Miami Daily Business Review | Insider Trading Miami Daily Business Review, FL - hairman and chief executive officer John Chidsey sold stock in Burger King Holdings at some of the highest prices since the fast-food chain went public in ... |