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Truth, Lies and Advertising : The Art of Account Planning |
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Flash |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Travel Industry Association Launches Multimedia Advertising Campaign in Battleground States (PR Newswire via Yahoo! Finance)
The Travel Industry Association today unveiled a bold campaign to encourage Senators Obama and McCain to detail their plans for improving the domestic and international travel process during their upcoming party conventions.
Read more...Microsoft Picks Jerry Seinfeld to Spruce up Windows Stale Brand (The Mac Observer)
As part of Microsoft's US$300 million advertising campaign, Jerry Seinfeld will be paid $10 million to help the company sprice up its stale brand, according to the Chicago Tribune on Thursday
Read more...Brands latch on to mobile advertisements (rediff.com)
When mKhoj, a mobile advertising platform, launched a mobile campaign for Reebok, little could it dream of 40 million targeted impressions, in just over six weeks, of the ad. But it did precisely that.
Read more...Effective Contextual Search Management (Search Engine Roundtable)
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks and effective tactics for managing paid search in the contextual advertising arena. You'll hear from publishers delivering ads and those who manage contextual campaigns. Moderator: Gregg Stewart, SVP, Interactive, TMP Directional Marketing Speakers: David Szetela, CEO, Clix ...
Read more...New York Festivals Announces Call For Entries for 2009 Innovative Advertising Awards (Marketwire via Yahoo! Finance)
New York Festivals announced the Call For Entries for the 2009 Innovative Advertising Awards. Now in its sixteenth year, this premier advertising competition has celebrated the most innovative and creative digital, interactive and emerging advertising and marketing from around the world. The competition's categories encompass everything from guerrilla, viral and ambient marketing, to website, ...
Read more...Clean Retains Sustainable East Coast Biz, Adding Spin Master and NewPage Corp. (PRWeb via Yahoo! News)
For NewPage Corporation, North America’s leading manufacturer of coated paper, Clean has launched www.papertellsastory.com, an informative, behavior-changing campaign creating awareness about issues of concern surrounding imported coated paper from parts of Asia.
Read more...6 simple steps to grow your market share (Albert Lea Tribune)
Instead of shooting in the dark with your marketing plan, try putting clear-cut goals into writing. The following six steps serve as an outline for an extended marketing plan. They may seem simple, but these details are sometimes overlooked.
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