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Campaign Advertising and American Democracy |
| -By: Michael M. Franz, Paul B. Freedman, Kenneth M. Goldstein, Travis N. Ridout -Price: $21.85 (New) $15.57 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $16.32 (New) $4.00 (Used) |
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| -By: Jim Avery, BRUCE H BENDINGER -Price: $22.45 (New) $15.90 (Used) |
Political Campaigns and Political Advertising: A Media Literacy Guide |
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Mudslingers: The Top 25 Negative Political Campaigns of All Time Countdown from No. 25 to No. 1 |
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AdverSelling: How to Build Stronger Relationships and Close More Sales by Applying 26 Principles from Successful Advertising Campaigns |
| -By: James Hassett -Price: $14.95 (New) $11.95 (Used) |
Strategic Advertising Campaigns |
| -By: Don E. Schultz, Beth E. Barnes -Price: $38.32 (New) $0.46 (Used) |
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New Clear Channel banner site unveiled in London - Media Week Online
The first campaign on the banner was booked by US agency Gibson Media Inc, for new survival action game, Left 4 Dead, from video game company Valve. Clear Channel said the site enabled Valve to build awareness of the new video game, while advertising ...
Read more...What's a Media Company? - ClickZ
This question was the first shouted out by an audience member to a panel consisting of way too many agency reps, together with Chrysler CMO Deborah Meyer. They were presenting Chrysler's massive Dodge Ram campaign -- and doing so overwhelmingly from ...
Read more...Christians Urged to Boycott Retailers Banning 'Christmas' - Christian Post
Christian groups who feel that Christmas is slowly disappearing from the public square have launched a campaign against retailers who ban "Christmas" references from their holiday advertising. Liberty Counsel, a conservative Christian legal group ...
Read more...November 2008 - Posts - MSNBC Firstread
For the Thanksgiving holiday, we are suspending our morning note (including First Thoughts) for next week. Don't fret too much, though. We will still be doing updates as usual throughout the day on Monday, Tuesday and Wednesday. Patrick Gaspard will ...
Read more...Social media shares the spotlight in larger campaigns - dmnews.com
Social media, such as online communities, blogs, video and widgets, are redefining how Internet users engage the interactive world and, as a result, how marketers must approach multichannel campaigns. “Seeing [social media] as part of a bigger ...
Read more...Mobile broadband: Mobile market is a moving target - Financial Times
Businesses have long been working out how best to use mobile technology to improve internal business processes. Some are now also looking at mobile data services to improve how they interact with customers. But there are advantages and pitfalls to ...
Read more...Ad watchdog considering yellow cards - The Australian
THE advertising watchdog is considering introducing a "yellow card" system under which advertisers that repeatedly run risque advertising will need their campaigns to be pre-approved before they can be launched. It is also planning talks with search ...
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