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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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MassMutual Launches New Advertising Campaign, Highlighting the Importance of 'Good Decisions' (PR Newswire via Yahoo! Finance)
Massachusetts Mutual Life Insurance Company today announced the launch of "Good Decisions" the next evolution in the company's brand marketing campaign that supports consumers' desire to feel confident in the decisions they've made and are about to make regarding their personal finances, regardless of where they are on the spectrum of life and finances.
Read more...Audi Announces New A4 Advertising Campaign (The Auto Channel)
HERNDON, Va., Aug. 27, 2008 - In a new advertising campaign launching this month for the 2009 Audi A4, Audi of America demonstrates product superiority versus the perceived leaders within the luxury automotive segment with the introduction of the entirely new Audi A4. The campaign uses television, digital and driving experience platforms to make bold and declarative claims about the advantages ...
Read more...interTrend Partners With The San Francisco Hep B Free Campaign to Increase Awareness and Understanding of Hepatitis B (PR Newswire via Yahoo! Finance)
interTrend Communications, a full-service Asian American marketing communications agency, joined forces with The SF Hep B Free Campaign in creating the "B a Hero" advertising campaign to increase the public's understanding of hepatitis B disease.
Read more...Rioja marketing body to launch campaign (Mad.co.uk)
Wines from Rioja, the wine marketing body which represents Rioja producers in the U.K, is set to launch a multimedia marketing campaign aimed at changing the positioning of the wine.
Read more...Audi Announces New A4 Advertising Campaign (PR Newswire via Yahoo! Finance)
In a new advertising campaign launching this month for the 2009 Audi A4, Audi of America demonstrates product superiority versus the perceived leaders within the luxury automotive segment with the introduction of the entirely new Audi A4.
Read more...CRH Medical Corporation Hires Hydrogen Advertising (Centre Daily Times)
Fast-growing CRH Medical Corporation (CRH), the leader in the treatment of hemorrhoids and other colorectal health issues, has selected Hydrogen as its advertising and marketing partner. Hydrogen was selected by CRH based upon the agency's proven ability to develop strategically-sound, business-building marketing campaigns.
Read more...Used car dealer cleared by advertising watchdog (AM Online)
Complaints against a marketing campaign by used car dealer Fortnums have been thrown out by the Advertising Standards Authority.
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