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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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Symetra's "Don't Fear 65" Campaign Celebrates Retirement Freedom (Centre Daily Times)
Symetra Financial today announced the launch of a national awareness campaign, "Don't Fear 65." The campaign, which features a new interactive Web site, www.dontfear65.com, as well as advertising on leading financial and media Web sites, challenges people to live a fearless retirement.
Read more...Ex-Yahoo execs take on brand ad network, raise funds (CNET)
Two former executives from Yahoo, one of the Web's prime-time locations for display ads, are banking on new demand from advertisers for online brand ads.
Read more...Ex-Yahoo execs take on brand ad network (ZDNet UK)
Brand.com is set to announce that it has raised $10m, as investors turn thier attention to the potential of online brand advertising
Read more...McCain Foods USA Launches Politically Inspired National Marketing Campaign (PR Newswire via Yahoo! Finance)
McCain Foods USA, Inc., the U.S. division of McCain Foods Limited, the world's largest producer of French fries and potato products, today announced the launch of a national integrated marketing campaign via Schafer | Condon | Carter .
Read more...MySpace The McDonalds Of Ad Serving (WebProNews)
Fox Interactive Media tops Comscore's list of top display advertisers in June, serving up 52.3 billion ads (15.9% of the market) to 83.7 million people. MySpace accounted for 51.5 billion of those views. Yahoo, in second place with 10.5% market share, was significantly behind MySpace and Fox in terms of ad views, serving up 34.6 billion, but dwarves all other contenders in terms of audience ...
Read more...America's Most Beloved Icons & Slogans Vie for Top Honors (Centre Daily Times)
America's most beloved advertising icons and slogans will square off for induction into the Madison Avenue Advertising Walk of Fame. Voters across the nation are encouraged to vote for their favorite icon and slogan online at www.advertisingweek.com/wof. Winners will be inducted into the Madison Avenue Walk of Fame during Advertising Week V, to be held September 22-26. Both icon and slogan ...
Read more...America's Most Beloved Icons & Slogans Vie for Top Honors (Business Wire via Yahoo! Finance)
NEW YORK----America's most beloved advertising icons and slogans will square off for induction into the Madison Avenue Advertising Walk of Fame. Voters across the nation are encouraged to vote for their favorite icon and slogan online at www.advertisingweek.com/wof.
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