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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Fundamentals of Media Effects |
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Advertising Campaign Planning |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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Need to know: Aga Rangemaster ... C&C ... Bradford & Bingley - Times Online
Corporate tax Business leaders called on Alistair Darling to clarify the rules around corporate tax urgently as Regus, the office rental group, became the third company in three days to say that it was leaving the UK for more a favourable tax regime ...
Read more...Flush with cash, Tories ramp up TV ad campaign - Globe and Mail
Michael Powers from Canada writes: Lets get on with it. I'm sure that the electorate will see thru all of the 'smoke and mirrors' that all Parties will throw up and elect the Party that they think will do a better job. Hopefully, some of the older ...
Read more...Google to Start Yahoo Deal by October, Schmidt Says (Update3) - Bloomberg
Aug. 28 (Bloomberg) -- Google Inc. , facing U.S. Justice Department scrutiny of its advertising partnership with Yahoo! Inc., will proceed with the agreement by early October, Chief Executive Officer Eric Schmidt said. ``We are going to move forward ...
Read more...Mid-Tier Retailers Try New Brands On for Size - Washington Post
JCPenney new Fabulosity brand is one of the department store's six new brands that debuted this summer. (Courtesy Jcpenney) This back-to-school season will go down as the Battle of the Brands. Kohl's launched six new lines of clothing this summer ...
Read more...Job hunters get help crafting their pitch - Boston Globe
Even though Elizabeth Clabby had finished her studies when she graduated from Providence College in 2006, she still had more work to do: She had to figure out how to get a job. Her mother suggested she consult with Hayden-Wilder, a team of two ...
Read more...Mile High Letdown - Slate
Obama Speech React: 1) A little flat, and not just because of it's now-required State-of-the Union laundry-list passages; 2) Background off, color-wise; 3) Best graf by far: I love this country, and so do you, and so does John McCain. The men and ...
Read more...Obama's Failed Fight Back - Slate
On the record Time coffee featuring Obama campaign manager David Plouffe: Plouffe argued for paying less attention to the ups and downs of the polls because a) Obama would beat McCain on turnout and b) swing voters would probably break one way or ...
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