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Truth, Lies and Advertising : The Art of Account Planning |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign |
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Electing FDR: The New Deal Campaign of 1932 (American Presidential Elections) |
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Obama spends less in June, saves resources - Washington Post
WASHINGTON -- Barack Obama cut back on his spending in June after securing the Democratic presidential nomination, building up his cash on hand as Republican rival John McCain outspent him with a heavy dose of television advertising. Unlike McCain ...
Read more...Rudd kept in dark about Kevin07 campaign - News.com.au
IT was the slogan that propelled Kevin Rudd to power. But now it's emerged that the man himself knew nothing about the idea of "Kevin07". In a book to be launched this week, Christine Jackman reveals that not only did the now Prime Minister know ...
Read more...Obama's paid staff dwarfing McCain's - Boston Globe
Behind the headlines about the unprecedented success of Democrat Barack Obama's fund-raising machine lies a more prosaic truth - his campaign will need every penny of its $300 million goal to bankroll an unprecedented 50-state general election ...
Read more...Today on the presidential campaign trail - Houston Chronicle
Obama pledges support for Afghanistan ... McCain raises more than $21 million in June, spends more than he raises as part of strategy ... Pentecostal minister planning Democratic convention promotes party members' faith and values Obama meets Afghan ...
Read more...Obama's campaign staff dwarfs McCain's - United Press International
WASHINGTON, July 20 (UPI) -- Democrat Barack Obama already has the largest presidential campaign in history, and the Illinois senator's staff is still growing, observers say. The Boston Globe reported Sunday that Obama's unprecedented 50-state ...
Read more...McCain paying down primary funds in advance of cap - Seattle Times
Faced with a spending cap for his fall campaign, Republican presidential candidate John McCain is aggressively spending more money than he is raising during summer months and methodically reducing his cash reserves. McCain raised more than $21 ...
Read more...Obama spends less in June, saves resources - Miami Herald
WASHINGTON -- Barack Obama cut back on his spending in June after securing the Democratic presidential nomination, building up his cash on hand as Republican rival John McCain outspent him with a heavy dose of television advertising. Unlike McCain ...
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