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Truth, Lies and Advertising : The Art of Account Planning |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign |
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Electing FDR: The New Deal Campaign of 1932 (American Presidential Elections) |
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Claire Beale on Advertising - Independent
Claire Beale on Advertising Independent, UK - Mind you, you'll also have to redraw what you think of when you think of an ad campaign, too. Because the new Carling campaign is not only the best example ... |
'Yuck factor' boosts handwashing habits in Ghana campaign - San Francisco Chronicle
'Yuck factor' boosts handwashing habits in Ghana campaign San Francisco Chronicle, USA - Dozens of other companies have also redesigned advertising campaigns around habitual cues. Beer commercials, once filled with busty women in ill-fitting ... |
Western Olympic Ads Cheerlead for China - New York Times
 Reuters South Africa | Western Olympic Ads Cheerlead for China New York Times, United States - For example, a print advertising campaign by Anta, one of China’s biggest sportswear companies, shows a crowd of flag-waving youths gesturing like wild ... Coke paints China red for Olympic Games |
No To Toll Roads: It's Just Another Tax - The Chattanoogan
No To Toll Roads: It's Just Another Tax The Chattanoogan, TN - Say no to toll roads. Tennessee has one of the best highway systems in the country. We do it without debt. Now, Gov. Bredesen's team wants us to explore ... |
TxDOT campaign at center of debate over $100 million in ad spending - Houston Chronicle
TxDOT campaign at center of debate over $100 million in ad spending Houston Chronicle, United States - The ad campaign had a ripple effect by prompting Rep. Ken Paxton, R-McKinney, State Affairs vice chairman, to call for the committee to study advertising ... |
Vodacom’s slurs on other Africans say more about SA - The Times
Vodacom’s slurs on other Africans say more about SA The Times, South Africa - Advertising is also about beliefs, both economic and social. In the case of the Vodacom campaign, we can discern different beliefs. ... |
Sex & Design - Digital Arts Online
Sex & Design Digital Arts Online, UK - “There are many national ad campaigns that come a hair away from being softcore porn,” cautions Heller. But that’s not necessarily what designers should be ... |