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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them![]() |
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Air Wars: Television Advertising In Election Campaigns 1952-2004![]() |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability![]() |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans![]() |
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Multichannel Marketing: Metrics and Methods for On and Offline Success![]() |
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Adidas Shifts Running Shoe Biz to Iris Adweek, NY - ... handle advertising, retail and experiential communications aimed at serious runners. Iris was already a client roster shop, working on retail campaigns ... Adidas appoints Iris to running brief Iris wins Adidas global running business |
The Advertising Olympics Slate - Take the ad below, in which a thoroughly depilated weightlifter, a Shawn Johnson-look-alike moppet, and an Eastern European runner with gold-medal abs ... |
![]() ITV.com | John McCain topples Barack Obama's poll lead Telegraph.co.uk, United Kingdom - The whole calculus of the campaign had now changed, he argued. "People thought that Obama was the front runner and this campaign was going to be about John ... Video: Poll: McCain surges past Obama Strategy Memo: Two Reasons |
TNS' Holistic Approach Shows Olympic Game Sponsors Go for Gold in ... MarketWatch - TNS media intelligence analyzed six weeks of advertising creative messaging through the opening weekend of the Games using AdScope, its multimedia creative ... |
The Associated Press | Today on the presidential campaign trail The Associated Press - IN THE HEADLINES McCain spends $32 million, Obama $55 million in July; most of the money pays for advertising ... Biden's emergence as front-runner in VP ... |
Today on the presidential campaign trail MLive.com, MI - AP McCain spends $32 million, Obama $55 million in July; most of the money pays for advertising ... Biden's emergence as front-runner in VP race is ... |
Those Shelved Brands Start to Look Tempting New York Times, United States - For instance, new advertising campaigns for Alka-Seltzer draw on its heritage while at the same time updating brand catch phrases like “I can’t believe I ... |