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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.08 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.46 (New) $10.53 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $19.31 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $17.76 (New) $17.09 (Used) |
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In a switch, McCain to Obama: 'Well done' - Miami Herald
DENVER -- In a brief break from a fierce advertising war, Republican presidential candidate John McCain will air a one-evening-only ad with a simple message for Barack Obama: "Job well done." The ad will air before, during and after Obama's ...
Read more...Flush with cash, Tories ramp up TV ad campaign - Globe and Mail
Michael Powers from Canada writes: Lets get on with it. I'm sure that the electorate will see thru all of the 'smoke and mirrors' that all Parties will throw up and elect the Party that they think will do a better job. Hopefully, some of the older ...
Read more...Obama uses speech for high-tech outreach - Miami Herald
Unidentified spectators take cover from the afternoon sun as they wait for the start of the final night of the Democratic National Convention at Denver's Invesco Field, Thursday, Aug. 28, 2008. DENVER -- Forgive the 75,000 people massing here at ...
Read more...Tampico Launches Campaign Focused on Variety - Forbes
CHICAGO, Aug. 27 /PRNewswire/ -- Tampico Beverages, the number one selling refrigerated fruit drink in groceries across the U.S., this past month has launched "Discover your Tampico" campaign. The campaign rolls out in Chicago with outdoor billboards ...
Read more...California stop-smoking campaign saved $86 billion: report - Reuters
CHICAGO (Reuters) - California's large-scale tobacco control campaign has saved $86 billion in health care costs in its first 15 years, U.S. researchers said on Monday. The $86 billion reduction in health costs, based on 2004 dollars, represents ...
Read more...Back to Campus, Bank of America Introduces Morris, The Wise ... - MSN MoneyCentral
CHARLOTTE, N.C. , Aug. 27 /PRNewswire/ -- Bank of America today introduced a financial awareness campaign designed to educate and empower students to take control of their finances and bank with confidence in this new academic year. The national ...
Read more...Google to Start Yahoo Deal by October, Schmidt Says (Update4) - Bloomberg
Aug. 28 (Bloomberg) -- Google Inc. , facing U.S. Justice Department scrutiny of its advertising partnership with Yahoo! Inc., will proceed with the agreement by early October, Chief Executive Officer Eric Schmidt said. ``We are going to move forward ...
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