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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $32.71 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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Tampico Launches Campaign Focused on Variety (PR Newswire via Yahoo! Finance)
Tampico Beverages, the number one selling refrigerated fruit drink in groceries across the U.S., this past month has launched "Discover your Tampico" campaign. The campaign rolls out in Chicago with outdoor billboards, mobile advertising, radio, print and guerilla sampling.
Read more...Hat Trick Beverages (HKBV) to Launch Multi-Media Advertising Campaign (PR Newswire via Yahoo! Finance)
Hat Trick Beverages Inc. is completing plans to launch a multi-media direct response advertising campaign that will include Television, Radio and online media. The Company will be working with Media Response, a major advertising and lead generation company based in Fort Lauderdale, Florida.
Read more...Markey reserves $1.6M in TV, radio ad time (The Fort Collins Coloradoan)
DENVER - Democratic congressional candidate Betsy Markey has reserved $1.6 million in television and radio advertising during the next nine weeks, the latest indication that Northern Colorado voters will be inundated with political messages this summer and fall.
Read more...Davis lends campaign $1 million, airs ads (The Buffalo News)
Democrat Jack Davis loaned his congressional campaign $1 million over the last six weeks as he continued to personally finance his effort to succeed Rep. Tom Reynolds in New York's 26th District.
Read more...Opposition frets over rerun of in-and-out advertising (Regina Leader-Post)
Opposition parties say they are concerned the Conservatives will gain an unfair advantage in the coming election by repeating the in-and-out transactions from the 2006 campaign that are currently under investigation by the elections commissioner.
Read more...Union's Sox ads push Labor Day's meaning (Boston Herald)
The Massachusetts AFL-CIO is taking a page out of the sports marketing playbook used by major corporations. The labor organization is unleashing a radio ad campaign in...
Read more...Ad Blitz Has Stern Message for County's Many Truants (Washington Post)
The Prince George's County Board of Education is unleashing a barrage of television, radio and print advertising as part of a crackdown on one of the school system's most serious problems: the 6,000 students who are regularly skipping class.
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