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Truth, Lies and Advertising : The Art of Account Planning |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Flash |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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August 2008 - NPR News
Should pro-Clinton/anti-Obama protestors get a little out-of-hand during the Democratic Convention, Clinton staffers, working alongside Obama's floor organizers, plan to dispatch a 40-person "whip team". According to Politico, the group will roam the ...
Read more...Today on the presidential campaign trail - Boston Globe
McCain spends $32 million, Obama $55 million in July; most of the money pays for advertising ... Biden's emergence as front-runner in VP race is indication of challenges facing Obama ... Obama sharpens tone amid tightening White House race, McCain ...
Read more...How last holiday’s search marketing data can help plan 2008 display ... - InternetRetailer.com
Retailers planning their holiday 2008 online display ad campaigns can learn a lot by studying the results of their pay-per-click search engine marketing campaigns from last year’s fourth quarter, says Assaf Igell, co-founder and vice president of ...
Read more...Text message approach in vice presidential announcement could help ... - Chicago Tribune
WASHINGTON (AP) _ When Barack Obama announces his choice for vice president, the real payoff may come during the next few months — one text message at a time. Obama's campaign plans to break the news of the Democratic candidate's vice presidential ...
Read more...Knollenberg and Peters in tough fight for Congress seat - Detroit Free Press
The battle for a heart-of-Oakland County seat not long ago considered among Michigan's most reliably Republican has emerged as one of the state's hottest congressional races as dollars pour in, charges fly and a changing political landscape threatens ...
Read more...McCain unsure how many homes he has - Boston Globe
Barack Obama and Democrats, who jumped on John McCain joshing that it would take $5 million a year to be truly rich, are now hyping McCain's slip-up that he didn't know how many houses he and his wife Cindy own. "I think -- I'll have my staff get to ...
Read more...DDN Rolls Out Comprehensive Rebranding Campaign - Forbes
DDN Pharmaceutical Logistics, a single-source provider of innovative supply-chain solutions and third-party logistics for pharmaceutical clients, today announced a comprehensive rebranding campaign that centers on highlighting DDN's expertise in ...
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