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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $35.34 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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America's Most Beloved Icons & Slogans Vie for Top Honors - Forbes
America's most beloved advertising icons and slogans will square off for induction into the Madison Avenue Advertising Walk of Fame. Voters across the nation are encouraged to vote for their favorite icon and slogan online at www.advertisingweek.com ...
Read more...And a pile of fries for every plate - Globe and Mail
McCain Foods Ltd. , the world's largest maker of French fries, is wading into the U.S. Presidential election, shedding its normally cautious advertising approach for some timely political satire. At a time when advertisers usually try to avoid ...
Read more...Federer faces life at the crossroads - The Australian
AT a press conference before the start of the 2006 US Open, Roger Federer was asked if there was any part of his game he would have to improve to keep hold of his world No1 ranking. The question was prefaced with the observation that Federer's game ...
Read more...Technically Incorrect - CNET News
My MacBook and I are at a difficult stage in our relationship. We've traveled the world together. We've written heinous insults together. And we have refused to countenance entreaties from sites of ill-repute together. But something is now coming ...
Read more...Editor's View - New Media Age
News International has been a trailblazer for mobile content so its decision to merge its mobile business with its online department could yet spark a trend. The decision has been taken for two reasons; to save costs and create a more effective ...
Read more...These brands focus on ideas, not products - Livemint.com
Mumbai: A select group of brands is daring to be different. While most ads tout the benefits of their brands with so-called product shots, this set of particularly brave and confident brands, as experts call them, are refusing to get into the “hard ...
Read more...The Thin Man - Weekly Standard
During that Democrats for Life meeting today, held at the Monaco Hotel not far from the Pepsi Center, some of the speakers criticized an ostensibly pro-life Republican Party for failing to make serious progress on a pro-life agenda. One criticism in ...
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